How to win new customers through the power of referrals

22 Jun 2020

Event date: Friday, 3 July 2020

What’s your plan for growing your customer base? You may be considering advertising in the press or new, shiny marketing collateral. Both beneficial in their own right but clearly there’s an associated cost.

It probably won’t surprise you to learn that the most effective free way to grow your customer base is, in fact, through referrals. It’s likely that you’ve already benefited from word of mouth or recommendations. After all, you do a great job for your clients so they’re bound to encourage others to use you too.

So understanding the power of referrals, how much more successful do you think you could be if you applied a systematic approach?

Our virtual masterclass ‘How to win new customers through the power of referrals’

provides you with the insight and tools needed to ensure more , and importantly, better quality referrals.

The 60-minute session starts at 10am and covers:

• The four Power Principles of Referral Marketing and how they can be applied to generate a stream of high-quality new customers who, in turn, will recommend you to others.
• The benefits of applying a number of different referral systems.
• Examples of some of the best systems and why they work.

Delegates will also receive a special “guru report” from Peter Thomson. Peter is one of the UK’s leading personal and corporate development strategists and entrepreneurs. His report provides useful steps on how to derive best results from implementing a systemised  referral process.

Who should attend?

Anyone who wants to generate more quality leads at no cost to their business other than time spent on putting their referral programme into action.

Learning outcome

You will leave the session with ideas on how to make practical steps to improve the quantity and quality of new customer referrals.

About the trainer

McKellens masterclasses are facilitated by Chartered Accountant and small business expert, Chris Booth. During his distinguished career, Chris has built up impressive knowledge from his own experiences as a small business advisor and as an avid learner of global business best practice. As a result, he is able to offer practical insight into how solutions in other sectors can be applied to local businesses.

What the McKellens Masterclass Offer

• Perspective on your business. Time and space in a comfortable and supportive online environment allowing you to work on rather than in your business
• Positive critique from our mini strategic board made up of Masterclass peers and presenting a great opportunity to road test your ideas and seek advice
• Continuing peer support beyond the 60-minute masterclass through our closed Facebook group
• Watch again. Refresh your knowledge at a later date by revisiting the recorded session and PowerPoint

Book your place on our 60-minute bite-sized virtual ‘How to win new customers through the power of referrals’ masterclass.