Member Resources

As a McKellens Masterclass member, you have access to a growing collection of online resources such as slide decks, reading lists, case studies, papers, films and access to a growing network of other business owners and managers. Check back to this section regularly to see new materials and updates.


Keep up to date with the latest insights, news and views from the McKellens Masterclass. Subscribe below to receive regular updates delivered direct to your inbox.

The Winning Formula: Leadership, Strategy and Motivation

16 Dec 2019

A pit crew that can change four wheels in 1.9 minutes is impressive. But how is that relevant to my business.

Event date: Friday, 17 January 2020

Life as a small business owner or manager can often be isolating with some hurdles seemingly insurmountable. Knowing that others have faced similar challenges and have overcome them in the most spectacular of ways can bring energy and positivity into a business.

This masterclass will explore no fewer than nine areas David Coulthard had to master in his F1 driving career:

  1. Work Ethic
  2. Unleashing Personal Potential
  3. Risk
  4. How to Build a Winning Team
  5. Marginal Gains
  6. Attention to Detail
  7. Innovation to Win
  8. Efficiency, Execution and Customer Service
  9. Unfair Advantages

Often the best solution to your problem has been tried and tested elsewhere so why reinvent the wheel?  Our ‘Winning Formula: Leadership, Strategy and Motivation’ masterclass will help you to:

  • learn from the discipline and cutting-edge creativity of F1 and transfer it to your own business;
  • develop the confidence to apply new approaches and measure their effectiveness; and
  • road test your ideas within a highly supportive environment of fellow business owners and managers.

Learning outcome

You will leave the session with a model on how to create, test, apply, revise and apply again new approaches for your business.

About the trainer

McKellens masterclasses are facilitated by Chartered Accountant and small business expert, Chris Booth. During his distinguished career, Chris has built up impressive knowledge from his own experiences as a small business advisor and as an avid learner of global business best practice. As a result, he is able to offer practical insight into how solutions in other sectors can be applied to local businesses.

What the McKellens Masterclass Offers

Perspective on your business. Time and space in the comfortable setting of Cheadle Golf Club to work on rather than in your business

Positive critique from our mini strategic board made up of Masterclass peers and presenting a great opportunity to road test your ideas and seek advice

Continuing peer support beyond the 90-minute masterclass through our closed Facebook group

Flexible times with a choice of an early morning or mid morning kick-off

Food for thought, quite literally. Join our business breakfast to see for yourself!

Book your place on our The Winning Formula: Leadership, Strategy and Motivation Masterclass.

A guaranteed return on your investment,
or your money back!

We are so confident that becoming a member of the McKellens Masterclass will help you to grow your business and ultimately change your life, that we will guarantee a minimum 5x return on your 12 month membership investment or we will give you your money back.

Join Now